Subscribe
Sign in
Home
Notes
BRAVE NEW WORD HQ
Archive
About
Subtraction Action
Chop, chop: how subtraction could add value to your copy (and your life)
Feb 3
•
Hayden Maskell
1
19:41
Episode #30: The AI of the Storm Part VII
A glimpse at one way AI is sneaking into the copywriter toolkit.
Jan 22
•
Hayden Maskell
and
Martin Sayers
1
Some reflections on Taking a Real Job
A tale of survival and a message of hope.
Jan 14
•
Hayden Maskell
3
1
Most Popular
View all
Some reflections on Taking a Real Job
Jan 14
•
Hayden Maskell
3
1
The Dos and Don'ts of Copywriting for 2025
Jan 16, 2025
•
Martin Sayers
2
1
Episode 28: The AI of the Storm (Part VI)
Nov 6, 2025
•
Hayden Maskell
and
Martin Sayers
1
Episode #29: A Matter of Strategy
Dec 24, 2025
•
Hayden Maskell
and
Martin Sayers
Y-FRONTS #4
Apr 4, 2025
•
Hayden Maskell
1
Episode #1: Swearing, niching and shotput
Sep 22, 2024
•
Hayden Maskell
and
Martin Sayers
2
Latest
Top
Discussions
Episode #29: A Matter of Strategy
With a question from the copywriting legend Bob Bly!
Dec 24, 2025
•
Hayden Maskell
and
Martin Sayers
34:44
Episode 28: The AI of the Storm (Part VI)
We have nothing to fear but fear itself.
Nov 6, 2025
•
Hayden Maskell
and
Martin Sayers
1
22:04
Episode #27: Your Own Worst Enemy
A very sweary episode about critique.
Oct 10, 2025
•
Hayden Maskell
and
Martin Sayers
32:53
Swear you'll never swear
Why swearing is never OK in copy—with one greasy exception.
Sep 17, 2025
•
Hayden Maskell
Mind the gap: Why this ad should’ve quit while it was ahead
If you want to make something memorable, a little respect goes a long way.
Sep 6, 2025
•
Hayden Maskell
1
A big ol' update
What's coming for paid and free subscribers...
Sep 5, 2025
•
Hayden Maskell
1
Episode #26: Going Solo
Freelancing, curries and beer. A future classic.
Aug 29, 2025
•
Hayden Maskell
and
Martin Sayers
23:42
See all
BRAVE NEW WORD
Copywriting and creativity in the age of AI.
Subscribe
Recommendations
View all 7
The Honest Broker
Ted Gioia
indie business club with Mel Barfield
Mel Barfield - @allcopymel
Joe Fattorini's Substack
Joe Fattorini
The Ruffian
Ian Leslie
Paul White
Paul White
BRAVE NEW WORD
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
