“I’d like to propose a new idea for our age: until you’ve got a better answer, you copy.”
- David Ogilvy, Ogilvy On Advertising
This is a bit of an old story, but it’s been floating about in my head “rent-free”, as they say. A tattoo artist I follow on Instagram was asked whether he had any plans to take on more apprentices. His answer was blunt: no, beca…
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