Tell them what you want.

Don't make me come over there!

If you want action, don’t write. Go and tell the guy what you want.

- David Ogilvy

I wrote this article because I want you to try something: before writing your next “thing”, write exactly what you want people to do after they’ve read it.

Why? Well, I was thinking about the quote above, which was one of the more popular favourites on the list of ten Ogilv…