Y-FRONTS #4
A fun Friday brief for you.
There’s no podcast episode this week - Martin is on yet another holiday (does he ever work?) and I’m moving house. But we do have time for a BRAND NEW Y-FRONTS mini brief!
What the hell are you talking about?
Oh, you haven’t heard about our Y-Fronts? Well, it’s pretty simple: they’re small briefs for a bit of fun.
Read the brief, have a think, and then send us your copy. You’ve got a couple of weeks, because copywriters need deadlines. We’ll round them up and read the best ones on the next podcast.
How? You can comment here, reply to the email, or contact Martin at mail@mscopy.co.uk.
Easy!
Here's your brief:
Business Name: MEAT CUTE
Business Description: MEAT CUTE makes traditional South African Biltong for the modern world. It was started by butcher Gemma Gray, who firmly believes the meat market is too much of a sausage fest.
Business Problem: MEAT CUTE’s products are getting rave early reviews, but they don’t want to target the traditional ‘beers and barbecues’ crowd. They’ve identified that women are a key target audience and love the product.
MEAT CUTE’s branding is far more ‘feminine’ than any competitor, with softer tones and more elegant design. They need a tagline that ties together the branding and the product without sounding like protein-obsessed gym junkies or beer-bellied boofheads.
Brief: Write a tagline MEAT CUTE can use on packaging and billboards. It needs to tie together the product, the brand and Gemma’s anti-sausage-fest values.
And, since I’m a bit of a legend, I’ve mocked up Meatcute’s logo for you:
That should get you going.
OK so what do we do again?
For goodness’ sake. Come up with a brilliant tagline, then simply comment with your solution on this post, or email it to us. Simple as that!
Best examples will get read aloud on the next episode of Brave New Word.
My mouth is already watering.
-H