Zeugma: my favourite ancient god/copywriting tool

How rhetoric can unblock your creative pipes

This one’s for your brain and your work.

When it comes to grammar, I’m a weekend warrior. It feels a bit too constrictive for me to embrace: the rules of grammar seem only designed to perpetuate arguments.

But rhetoric gets me going. It might be heretical to say it, but grammar is for pedants. It’s all attempts to govern and organise speech: writing is w…