My Y-FRONTS have returned!
Don’t worry too much. I’m talking about the Y-FRONTS feature we launched a few episodes back. These are short briefs (geddit?) for fictional products.
In this episode, we have the job of devising a slogan for SONGWOOD MEADOWS RETIREMENT VILLAGE - a retirement village for active retirees who enjoy the outdoors and action sports.
The slogan must adorn a billboard, where the visual is a smiling elderly couple enjoying a spot of archery.
Obviously Martin and I submit our own slogans, as do our AI pals. And guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood may or may not break the cardinal rule for copywriters (you’ll have to listen to find out what that is.)
And it’s my entry that’s currently leading the field, as I’ve been awarded the in-pod award for best slogan.
The competition was pretty thin, if I’m being honest, and I know for certain you can do better. You see, our Y-FRONTS are open to everyone (for now).
So, here’s what I want you to do:
Send us your own slogan for SONGWOOD MEADOWS RETIREMENT VILLAGE. You can email bravenewwordpodcast@gmail.com, or Martin at mail@mscopy.co.uk, or send him a Linkedin message. Alternatively, submit as a comment on this episode.
We’ll pick a top 3 and judge them on a forthcoming episode, with the winner receiving absolutely nothing - although you do get your name mentioned.
- Hayden
P.S. This is the first episode launched via our new website www.bravenewwordpodcast.com on the Substack platform. Make sure to visit and subscribe, because we're launching a bunch of new content very, very soon - including subscription models, paid exclusive content and lots more.
SHOW NOTES:
Here's your Y-Fronts brief that you can submit responses for:
Company Name: SONGWOOD MEADOWS RETIREMENT VILLAGE
Company Description: SONGWOOD MEADOWS is a retirement village for active retirees who enjoy the outdoors and action sports.
Brief: Write a billboard for Songwood Meadows. The visual is an elderly couple smiling as they do archery.
HOSTS:
Martin Sayers
Hayden Maskell
GUEST HOST:
Gemima (Google Gemini)
THEME MUSIC:
Theremin or Thereabouts by Hercules Brown
