This week, we talk about Geoff (or Jeff?), who sent us an email.
Geoff (or Jeff) has 25 years’ copywriting experience under his belt. But, he says, he does very little writing these days.
Instead, Geoff (or Jeff) has become what he calls a ‘creative director’ of his AI underling. He prompts and guides AI to produce copy for his clients, rather than doing it himself.
And Geoff (or Jeff) wants to know: what do we think of this?
A thorny topic indeed.
Well, naturally, I won’t give away the answer here: you’ll have to listen to the [rather short] episode. But we cover the gamut from ethics to atrophying creative muscles, robot plumbers to leaky data.
It’s a fascinating glimpse into the way some people in this field are starting to use AI. Whether you’re for, against, or on the fence about AI use, I heartily encourage you to check out this episode.
Until next time,
H
