After a bit of a hiatus, we’re back!
Look, the world is an absolute bin fire at the moment. Wars, idiots, AI slop…things are bad out there.
But there’s a glimmer of hope, at least if you’re a copywriter. Because while AI is still trying to eat our industry alive, it’s starting to look a little sweaty. Buttons are popping off. Perhaps it’s…absolutely stuffed.
The hope might be wafer-thin, but perhaps that’s all it takes.
If you’re wondering whether to feel optimistic yourself, the short answer (and we do eventually get there) is that it depends entirely on what kind of copywriting you’re talking about. Generic content? Yeah, that’s having a rough time. BUt if you’re good at persuasion, brand voice or just actually getting to buy things...you might have reason for a bit of cautious optimism.
Brands that sound like they were written by a robot committee are bleeding trust faster than they’re sucking in the water. Case in point, we check out a recent collab between Pit Viper and Liquid Death and show exactly what AI really sucks at (and what you can be good at, by virtue of being human).
There’s also a musical chat in there somewhere, in which Martin reveals how terrible his music taste is.
Until next time!
H&M
