The Discipline of Adequacy

On bruised egos, doing the minimum, and why a part-time job can still flatten you.

Feb 27 • Hayden Maskell

2

Subtraction Action

Chop, chop: how subtraction could add value to your copy (and your life)

Feb 3 • Hayden Maskell

1

January 2026

Episode #30: The AI of the Storm Part VII

A glimpse at one way AI is sneaking into the copywriter toolkit.

Jan 22 • Hayden Maskell and Martin Sayers

1

19:41

Some reflections on Taking a Real Job

A tale of survival and a message of hope.

Jan 14 • Hayden Maskell

5

3

1

December 2025

Episode #29: A Matter of Strategy

With a question from the copywriting legend Bob Bly!

Dec 24, 2025 • Hayden Maskell and Martin Sayers

34:44

November 2025

Episode 28: The AI of the Storm (Part VI)

We have nothing to fear but fear itself.

Nov 6, 2025 • Hayden Maskell and Martin Sayers

1

22:04

October 2025

Episode #27: Your Own Worst Enemy

A very sweary episode about critique.

Oct 10, 2025 • Hayden Maskell and Martin Sayers

1

32:53

September 2025

Swear you'll never swear

Why swearing is never OK in copy—with one greasy exception.

Sep 17, 2025 • Hayden Maskell

Mind the gap: Why this ad should’ve quit while it was ahead

If you want to make something memorable, a little respect goes a long way.

Sep 6, 2025 • Hayden Maskell

1

A big ol' update

What's coming for paid and free subscribers...

Sep 5, 2025 • Hayden Maskell

1

August 2025

Episode #26: Going Solo

Freelancing, curries and beer. A future classic.

Aug 29, 2025 • Hayden Maskell and Martin Sayers

23:42

Episode #25: The AI of the Storm (Part V)

A rare AI/hate mail combo!

Aug 14, 2025 • Hayden Maskell and Martin Sayers

1

23:28