Episode #29: A Matter of Strategy

With a question from the copywriting legend Bob Bly!

Dec 24, 2025 • Hayden Maskell and Martin Sayers

34:44

November 2025

Episode 28: The AI of the Storm (Part VI)

We have nothing to fear but fear itself.

Nov 6, 2025 • Hayden Maskell and Martin Sayers

22:04

October 2025

Episode #27: Your Own Worst Enemy

A very sweary episode about critique.

Oct 10, 2025 • Hayden Maskell and Martin Sayers

32:53

September 2025

Swear you'll never swear

Why swearing is never OK in copy—with one greasy exception.

Sep 17, 2025 • Hayden Maskell

Mind the gap: Why this ad should’ve quit while it was ahead

If you want to make something memorable, a little respect goes a long way.

Sep 6, 2025 • Hayden Maskell

1

A big ol' update

What's coming for paid and free subscribers...

Sep 5, 2025 • Hayden Maskell

1

August 2025

Episode #26: Going Solo

Freelancing, curries and beer. A future classic.

Aug 29, 2025 • Hayden Maskell and Martin Sayers

23:42

Episode #25: The AI of the Storm (Part V)

A rare AI/hate mail combo!

Aug 14, 2025 • Hayden Maskell and Martin Sayers

1

23:28

July 2025

Episode #24: Ninky Nonk vs. Pinky Ponk

A battle for the ages (under 5)

Jul 18, 2025 • Hayden Maskell and Martin Sayers

17:35

Episode #23: Martin's Bacon Butty

Ahhh, it's good to be back.

Jul 4, 2025 • Hayden Maskell and Martin Sayers

1

27:39

May 2025

Help me write my book

A sneak preview for podcast listeners...

May 30, 2025 • Hayden Maskell

Episode #22: The AI of the Storm (Part IV)

The murky world of ethics...

May 8, 2025 • Hayden Maskell and Martin Sayers

1

16:57