Swear you'll never swear

Why swearing is never OK in copy—with one greasy exception.

Sep 17 • 

Hayden Maskell

Mind the gap: Why this ad should’ve quit while it was ahead

If you want to make something memorable, a little respect goes a long way.

Sep 6 • 

Hayden Maskell

A big ol' update

What's coming for paid and free subscribers...

Sep 5 • 

Hayden Maskell

August 2025

Episode #26: Going Solo

Freelancing, curries and beer. A future classic.

Aug 29 • 

Hayden Maskell

 and 

Martin Sayers

23:42

Episode #25: The AI of the Storm (Part V)

A rare AI/hate mail combo!

Aug 14 • 

Hayden Maskell

 and 

Martin Sayers

23:28

July 2025

Episode #24: Ninky Nonk vs. Pinky Ponk

A battle for the ages (under 5)

Jul 18 • 

Hayden Maskell

 and 

Martin Sayers

17:35

Episode #23: Martin's Bacon Butty

Ahhh, it's good to be back.

Jul 4 • 

Hayden Maskell

 and 

Martin Sayers

27:39

May 2025

Help me write my book

A sneak preview for podcast listeners...

May 30 • 

Hayden Maskell

Episode #22: The AI of the Storm (Part IV)

The murky world of ethics...

May 8 • 

Hayden Maskell

 and 

Martin Sayers

16:57

Episode #21: Meat Cute Y-Fronts

Results are in for this meaty brief...

May 1 • 

Hayden Maskell

 and 

Martin Sayers

12:34

April 2025

Welcome to the dark depths...

Where have we been?

Apr 23 • 

Martin Sayers

Y-FRONTS #4

No podcast this week. Instead, we have a fun Friday brief for you. Be warned...it's meaty.

Apr 4 • 

Hayden Maskell

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