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BRAVE NEW WORD
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Swear you'll never swear
Why swearing is never OK in copy—with one greasy exception.
10 hrs ago
•
Hayden Maskell
Mind the gap: Why this ad should’ve quit while it was ahead
If you want to make something memorable, a little respect goes a long way.
Sep 6
•
Hayden Maskell
A big ol' update
What's coming for paid and free subscribers...
Sep 5
•
Hayden Maskell
Most Popular
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The Dos and Don'ts of Copywriting for 2025
Jan 16
•
Martin Sayers
2
Y-FRONTS #4
Apr 4
•
Hayden Maskell
1
Episode #1: Swearing, niching and shotput
Sep 22, 2024
•
Hayden Maskell
and
Martin Sayers
2
Episode #19: VOICES IN YOUR HEAD
Mar 21
•
Hayden Maskell
and
Martin Sayers
1
Episode #14: Name Your Price (But Mind The Drink)
Jan 9
•
Hayden Maskell
and
Martin Sayers
1
Episode #20: The AI of the Storm (Part III)
Mar 28
•
Hayden Maskell
and
Martin Sayers
1
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Episode #26: Going Solo
Freelancing, curries and beer. A future classic.
Aug 29
•
Hayden Maskell
and
Martin Sayers
23:42
Episode #25: The AI of the Storm (Part V)
A rare AI/hate mail combo!
Aug 14
•
Hayden Maskell
and
Martin Sayers
23:28
Episode #24: Ninky Nonk vs. Pinky Ponk
A battle for the ages (under 5)
Jul 18
•
Hayden Maskell
and
Martin Sayers
17:35
Episode #23: Martin's Bacon Butty
Ahhh, it's good to be back.
Jul 4
•
Hayden Maskell
and
Martin Sayers
27:39
Help me write my book
A sneak preview for podcast listeners...
May 30
•
Hayden Maskell
Episode #22: The AI of the Storm (Part IV)
The murky world of ethics...
May 8
•
Hayden Maskell
and
Martin Sayers
16:57
Episode #21: Meat Cute Y-Fronts
Results are in for this meaty brief...
May 1
•
Hayden Maskell
and
Martin Sayers
12:34
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BRAVE NEW WORD
Copywriting and creativity in the age of AI.
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