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The Discipline of Adequacy
On bruised egos, doing the minimum, and why a part-time job can still flatten you.
Feb 27
•
Hayden Maskell
2
Subtraction Action
Chop, chop: how subtraction could add value to your copy (and your life)
Feb 3
•
Hayden Maskell
1
19:41
Episode #30: The AI of the Storm Part VII
A glimpse at one way AI is sneaking into the copywriter toolkit.
Jan 22
•
Hayden Maskell
and
Martin Sayers
1
Most Popular
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Some reflections on Taking a Real Job
Jan 14
•
Hayden Maskell
5
3
1
The Dos and Don'ts of Copywriting for 2025
Jan 16, 2025
•
Martin Sayers
2
1
Episode #29: A Matter of Strategy
Dec 24, 2025
•
Hayden Maskell
and
Martin Sayers
Episode 28: The AI of the Storm (Part VI)
Nov 6, 2025
•
Hayden Maskell
and
Martin Sayers
1
Y-FRONTS #4
Apr 4, 2025
•
Hayden Maskell
1
Episode #1: Swearing, niching and shotput
Sep 22, 2024
•
Hayden Maskell
and
Martin Sayers
2
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Some reflections on Taking a Real Job
A tale of survival and a message of hope.
Jan 14
•
Hayden Maskell
5
3
1
Episode #29: A Matter of Strategy
With a question from the copywriting legend Bob Bly!
Dec 24, 2025
•
Hayden Maskell
and
Martin Sayers
34:44
Episode 28: The AI of the Storm (Part VI)
We have nothing to fear but fear itself.
Nov 6, 2025
•
Hayden Maskell
and
Martin Sayers
1
22:04
Episode #27: Your Own Worst Enemy
A very sweary episode about critique.
Oct 10, 2025
•
Hayden Maskell
and
Martin Sayers
1
32:53
Swear you'll never swear
Why swearing is never OK in copy—with one greasy exception.
Sep 17, 2025
•
Hayden Maskell
Mind the gap: Why this ad should’ve quit while it was ahead
If you want to make something memorable, a little respect goes a long way.
Sep 6, 2025
•
Hayden Maskell
1
A big ol' update
What's coming for paid and free subscribers...
Sep 5, 2025
•
Hayden Maskell
1
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BRAVE NEW WORD
Copywriting and creativity in the age of AI.
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